The luxury brand strategy challenge
نویسندگان
چکیده
منابع مشابه
Luxury, Luxury Brand and Luxury Market in India: From Class Consumers to Closet Consumers
The luxury concept has throughout history played an important role in social life by being a clear indicator of knowledge and social class which has not changed at present but only becoming catchier. Today, the demand for luxury brands is ever increasing and brand offering is continuously on the rise.The luxury market is expanding rapidly in India on the back of economic deregulation, fast GDP ...
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The authors would like to thank the Marketing Science Institute for their generous assistance in funding this research. We would also like to thank Claritas for providing us with data. We are indebted to Vincent Bastien, former CEO of Louis Vuitton, for the time he has spent with us critiquing our framework.
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ژورنال
عنوان ژورنال: Journal of Brand Management
سال: 2009
ISSN: 1350-231X,1479-1803
DOI: 10.1057/bm.2008.53